Great summers
don’t happen by

Great summers don’t happen by

accident

accident

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Do you know about the Mellanby Effect?

The Mellanby Effect compares two individuals. Person One while consuming alcohol, is causing their Blood Alcohol Concentration (BAC) to rise. Person Two has already consumed alcohol and their BAC level is decreasing with time. Eventually, Person One’s BAC level while drinking, will reach the same BAC level of Person Two who is not drinking. At this point, the Mellanby Effect shows that while drinking, Person One’s rising BAC level will alter their own assessment of impairment and they will feel more intoxicated when compared to Person Two who is not drinking. This means that even when someone is not drinking, their BAC level of impairment could be the same as someone currently consuming alcohol.
The Mellanby Effect
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In car accidents where victims are hospitalized, the impaired are 20% more likely to have life-threatening injuries than the unimpaired.
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In car accidents involving individuals under 24, those impaired are 61% more likely to sustain life-threatening injuries than those unimpaired.
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In car accidents involving males under 24, impaired individuals are 74% more likely to sustain life-threatening injuries than unimpaired ones.

Make it an

unforgettable summer!

Campaign Videos

Sober Trails

Summer is meant to be fun! Have a blast, and stay off the roads and trails if you drink or take drugs.

Stop & Rest

A day in the sun is exhausting! Take the time to recharge your batteries before hitting the road.

Watch That Turn

Focus on the trail and avoid distractions.

Text Exit

Use voice-activated functionalities! That way, you can stay focused on where you’re going.

Impaired driving is one of the greatest risks to your safety and the safety of others on the road. Driving while under the influence of alcohol or drugs greatly increases your risk of crashing and hurting or killing yourself or somebody else.

Know the facts:

  • According to the Canadian Centre on Substance Use and Addiction, driving while impaired by alcohol or drugs is one of the most prominent factors contributing to serious crashes on Canada’s roads.
  • In young drivers aged 16 to 25, almost half of crashes involve drug or alcohol impairment.
  • The Traffic Injury Research Foundation in Canada’s Road Safety Monitor Report documents that cannabis impairs your ability to control your speed, maintain a proper following distance, stay in your lane and cause you to react slower.
  • At a blood alcohol concentration of 0.05, your co-ordination and judgment are reduced, you lack the ability to track moving objects, steering becomes difficult, response to emergency situations is lacking and alertness is lowered. The effects continue to worsen as your blood alcohol concentration increases.
  • If you are planning to drink alcohol or use drugs, do not drive. Plan ahead to get home safely; call a friend, family member, cab, ride-share or stay over at a trusted friend’s house. Making the decision not to drive drunk or high could save your life.

Cycling can be a fun activity especially when done safely. However, speed, inexperience and not wearing protective gear are among leading causes of cycling injuries.

To help make this activity safer in this province, Ellen’s Law requires drivers to leave one metre of space between their vehicles and cyclists on the road. While this means that drivers have a responsibility to make sure they look carefully for cyclists, it also means cyclists have a responsibility to make themselves as visible as possible to drivers, in addition to following the rules of the road.

This is why we encourage everyone to learn more about bicycle safety and how to safely share our roadways since road safety is everybody’s responsibility.

There is more to distracted driving than just texting when operating a motor vehicle. Distracted driving is the act of driving while engaging in any other activity which distracts the driver’s attention away from the road. Bad habits while driving such as writing, grooming and eating are a few other examples of distracted driving.

Any of these distractions can endanger you, your passengers, and others on the road. In addition, research confirms that certain activities while driving slow down your reaction time, makes it more difficult to stay in your lane, and makes it more likely for you to make mistakes on the road.

It is important to keep in mind that these visual, manual, and cognitive tasks can wait until you are safely parked or when you are not at the wheel.

Preparation is key to a safe and enjoyable experience. Before heading out, it is important to learn all you can about your off-road vehicle in addition to taking steps to understand how to ride smart, safe and in control by avoiding bad behaviours such as impaired, aggressive or distracted riding.

Responsible riders should also know their riding area to help avoid travelling along unsafe trails. For information about clubs and trail circuits near you, we encourage you to consult Quad NB and the NB Federation of Snowmobile Clubs.

Trail Safety Tips

Wear the proper protective clothing and helmet.

It is illegal to operate without a helmet. The U.S. Consumer Product Safety Commission found that helmet use could reduce the risk of ATV non-fatal head injuries by 64 per cent and risk of death by 42 per cent.

Ride on designated trails.

Stay off paved roads and highways: ATVs are not designed to travel on pavement. Cross roads safely, where permitted. Avoid riding on steep hills.

Stay alert and aware of your surroundings.

Be aware of changing weather and trail conditions and respect the environment around you. Make sure you can see your environment and can respond in time to avoid objects, people, trees and other hazards.

Keep others informed of your plans.

Let someone know where you are going. It is always better to travel with at least one other person. Take a survival kit and cell phone in case of an emergency.

Trauma NB is proud to host and support this important campaign.

As the provincial lead agency for injury prevention across New Brunswick, Trauma NB also provides leadership and coordination of clinical care, education and research related to serious and critical injuries in the province.

For more information about injury prevention year-round, visit: