Do you know about the Mellanby Effect?
The Mellanby Effect compares two individuals. Person One while consuming alcohol, is causing their Blood Alcohol Concentration (BAC) to rise. Person Two has already consumed alcohol and their BAC level is decreasing with time. Eventually, Person One’s BAC level while drinking, will reach the same BAC level of Person Two who is not drinking. At this point, the Mellanby Effect shows that while drinking, Person One’s rising BAC level will alter their own assessment of impairment and they will feel more intoxicated when compared to Person Two who is not drinking. This means that even when someone is not drinking, their BAC level of impairment could be the same as someone currently consuming alcohol.
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In car accidents where victims are hospitalized, the impaired are 20% more likely to have life-threatening injuries than the unimpaired.0%
In car accidents involving individuals under 24, those impaired are 61% more likely to sustain life-threatening injuries than those unimpaired.0%
In car accidents involving males under 24, impaired individuals are 74% more likely to sustain life-threatening injuries than unimpaired ones.
Make it an
unforgettable summer!
Campaign Videos
Sober Trails
Summer is meant to be fun! Have a blast, and stay off the roads and trails if you drink or take drugs.
Watch That Turn
Focus on the trail and avoid distractions.
Stop & Rest
A day in the sun is exhausting! Take the time to recharge your batteries before hitting the road.
Text Exit
Use voice-activated functionalities! That way, you can stay focused on where you’re going.
Trauma NB is proud to host and support this important campaign.
As the provincial lead agency for injury prevention across New Brunswick, Trauma NB also provides leadership and coordination of clinical care, education and research related to serious and critical injuries in the province.
For more information about injury prevention year-round, visit:
