Great summers
don’t happen by

Great summers don’t happen by




Do you know about the Mellanby Effect?

The Mellanby Effect compares two individuals. Person One while consuming alcohol, is causing their Blood Alcohol Concentration (BAC) to rise. Person Two has already consumed alcohol and their BAC level is decreasing with time. Eventually, Person One’s BAC level while drinking, will reach the same BAC level of Person Two who is not drinking. At this point, the Mellanby Effect shows that while drinking, Person One’s rising BAC level will alter their own assessment of impairment and they will feel more intoxicated when compared to Person Two who is not drinking. This means that even when someone is not drinking, their BAC level of impairment could be the same as someone currently consuming alcohol.
The Mellanby Effect
In car accidents where victims are hospitalized, the impaired are 20% more likely to have life-threatening injuries than the unimpaired.
In car accidents involving individuals under 24, those impaired are 61% more likely to sustain life-threatening injuries than those unimpaired.
In car accidents involving males under 24, impaired individuals are 74% more likely to sustain life-threatening injuries than unimpaired ones.

Make it an

unforgettable summer!

Campaign Videos

Sober Trails

Summer is meant to be fun! Have a blast, and stay off the roads and trails if you drink or take drugs.

Stop & Rest

A day in the sun is exhausting! Take the time to recharge your batteries before hitting the road.

Watch That Turn

Focus on the trail and avoid distractions.

Text Exit

Use voice-activated functionalities! That way, you can stay focused on where you’re going.

Trail Safety Tips

Wear the proper protective clothing and helmet.

It is illegal to operate without a helmet. The U.S. Consumer Product Safety Commission found that helmet use could reduce the risk of ATV non-fatal head injuries by 64 per cent and risk of death by 42 per cent.

Ride on designated trails.

Stay off paved roads and highways: ATVs are not designed to travel on pavement. Cross roads safely, where permitted. Avoid riding on steep hills.

Stay alert and aware of your surroundings.

Be aware of changing weather and trail conditions and respect the environment around you. Make sure you can see your environment and can respond in time to avoid objects, people, trees and other hazards.

Keep others informed of your plans.

Let someone know where you are going. It is always better to travel with at least one other person. Take a survival kit and cell phone in case of an emergency.

Trauma NB is proud to host and support this important campaign.

As the provincial lead agency for injury prevention across New Brunswick, Trauma NB also provides leadership and coordination of clinical care, education and research related to serious and critical injuries in the province.

For more information about injury prevention year-round, visit: